Business Challenge story
Since its inception, Jibes has developed innovative solutions that help its customers harness data to monitor markets and generate sales leads. At the onset of the engagement, the company was nearing the end of a development cycle. To maintain its customer base and generate new business, it recognized that it needed to build data analytics solutions in response to actual market conditions and demand instead of relying on year-long planning phases. Thus, Jibes sought a powerful new set of tools that could dramatically accelerate its development cycles.
Jibes is using application programming interfaces (APIs) from the IBM Watson Developer Cloud platform, including the IBM Natural Language Classifier service, to accelerate and enhance its development of customized data analytics solutions for customers. Developed based on actual market conditions, the new solutions analyze large volumes of structured and unstructured data from a wide array of internal and external sources to yield market insights and generate useful sales leads. Moving forward, Jibes also plans to use the APIs to develop new decision support systems.
By using APIs from the IBM Watson Developer Cloud platform, including the IBM Natural Language Classifier service, to enhance its data analytics solutions, Jibes has accelerated its development lifecycle while improving its ability to deliver custom-tailored solutions to its customers. The solutions provide timely, market-specific insights that can help customers close deals. Meanwhile, the client anticipates that developing solutions using resources from the Watson Developer Cloud platform will help it retain customers while generating new business.