Business Challenge story
To retain its competitive position as a modern credit bank, ING Bank Śląski needed a more responsive, multichannel loan-application system. Other factors crucial to the bank included time to market for new products and promotions and time to cash for approved loans.
ING Bank Śląski now uses a rules-based loan-application system not only to approve or deny credit in near-real time but also to analyze a customer’s profile so that the bank can customize the final loan. The solution also allows the bank to simulate and create the optimal requirements for new loan products before launch, speeding time to market and helping maximize revenue for the bank.
The new solution automates 90 percent of all loan decisions and processes upwards of 100,000 applications monthly. Customer satisfaction and the bank’s competitiveness have increased, thanks to the fact that the solution also reduces time to cash for customers by 30 percent. Tailoring loans to the customer has increased the applied-for versus granted-loan value by 20 percent, representing a major revenue increase for the bank. Finally, the solution provides ING Bank Śląski with full auditability and traceability of loan processes, helping it comply with a changing regulatory environment.
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