IBM Tealeaf solutions have enabled us to take the customer experience to the next level by bridging the gap between the feedback our customers send us and our actual interactions with them online.

SVP/GM Omni-channel eCommerce, American Eagle Outfitters, Inc.

Business Challenge story

To boost customer loyalty, American Eagle Outfitters wanted to ensure that it could deliver high-quality shopping experiences on every digital channel.


The company implemented IBM® Tealeaf® solutions, enabling its analytics team to identify and eliminate sticking points along the customer journey.


American Eagle Outfitters can now implement improvements to its digital channels based on real-world customer behavior – increasing customer satisfaction and nurturing loyalty.

Solution category

  • Watson Customer Engagement
  • Solution Components

    • Acoustic Customer Analytics
    • IBM Watson Customer Experience Analytics
    • IGF: IT Financing - IBM Software
    • Retail: Digital Experience