IBM Tealeaf solutions have enabled us to take the customer experience to the next level by bridging the gap between the feedback our customers send us and our actual interactions with them online.

—Joe Megibow, SVP/GM Omni-channel eCommerce, American Eagle Outfitters, Inc.,

Business Challenge story

To boost customer loyalty, American Eagle Outfitters wanted to ensure that it could deliver high-quality shopping experiences on every digital channel.

Transformation

The company implemented IBM® Tealeaf® solutions, enabling its analytics team to identify and eliminate sticking points along the customer journey.

Benefits

American Eagle Outfitters can now implement improvements to its digital channels based on real-world customer behavior – increasing customer satisfaction and nurturing loyalty.

  • Watson Customer Engagement
    • IGF: IT Financing - IBM SW
    • Retail: Smarter Shopping Experience
    • Tealeaf CX - Software
    • Tealeaf CX Mobile
    • Watson Customer Experience Analytics