The new mobile apps help Beauty Consultants continue to differentiate the Shiseido experience through ‘Omotenashi’ [the Japanese spirit of hospitality]. “IBM is a valuable partner, supporting our long-term vision to continuously enhance our brand value and drive growth and leadership in the global beauty industry.

Chikako Sekine, Corporate Executive Officer, Shiseido, Co., Ltd.

Business Challenge story

Shiseido Co., Ltd., wanted to enhance the customer experience by providing its Beauty Consultants (BCs) with a new way to engage with customers, influence product development and socially connect with each other.


Using IBM MobileFirst Platform Foundation software Shiseido developed, secured and deployed the “Bureau” enterprise mobile app for Apple iPads, a one-stop solution for streamlining communications, scheduling, reporting and other BC tasks.


The Bureau app helps BCs enhance customer engagement, improve teamwork and deliver product feedback.

Solution Category

  • IBM MobileFirst
  • Solution Components

    • IBM Cloud Pak System