Business Challenge story
Shiseido Co., Ltd., wanted to enhance the customer experience by providing its Beauty Consultants (BCs) with a new way to engage with customers, influence product development and socially connect with each other.
Using IBM MobileFirst Platform Foundation software Shiseido developed, secured and deployed the “Bureau” enterprise mobile app for Apple iPads, a one-stop solution for streamlining communications, scheduling, reporting and other BC tasks.
The Bureau app helps BCs enhance customer engagement, improve teamwork and deliver product feedback.
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