Business challenge

To connect clients across Japan with the skilled contractual staff they need to complete engineering and manufacturing projects, Forum Engineering wanted to grow its pool of freelance talent—but how?


Forum Engineering uses IBM® Watson Campaign Automation to reach out to current employees with personalized, relevant content—encouraging them to recommend Forum Engineering to their peers.


Boosts open rates and helps Forum Engineering increase candidate engagement. Inspires more freelancers to sign up to Forum Engineering, widening the talent pool. Reduces digital marketing spend and improves operational cost-efficiency. 

Solution category

  • Watson Customer Engagement