It is estimated that the average trader spends 50 hours per week per campaign, optimizing campaigns due to a lack of customizable solutions.

So when a leading financial services company was looking to lower their CPA, they came to IBM Watson Advertising and their IBM Bidding Optimization solution.

IBM Bidding Optimization is an IBM Watson Advertising technology solution that leverages deep learning with neural networks to optimize bidding based on desired outcomes. It can be used in concert with a brand or agency’s own stack and solves for the fact that today’s solutions still require a high degree of manual optimization.


With IBM Watson Advertising's IBM Bidding Optimization solution, the financial services company saw 20x ROI vs. other solutions.

Focus Area

  • AI/Watson