Business Challenge story
To compete against cut-price airlines and low-cost coach operators, this European rail operator looked to create an engaging sales experience combined with flexible travel and ticketing options.
The operator enhanced its web and mobile experience by streamlining processing of customer queries, enabling real-time service updates for travelers, and creating flexible journey-planner solutions.
Sleek, modern customer interfaces that offer a wider range of travel options have boosted ticket sales by a double-digit percentage, winning revenue back from competitors and strengthening profitability.
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