Home
Case Studies
Etisalat by e& client testimonial
“In line with Etisalat by e& strategy to deploy cutting-edge technologies that will enhance customers’ lives, we look forward to collaborating with IBM once again and leveraging its watsonx.ai technology to deliver a more personalised experience to our customers. By utilising IBM’s generative AI capabilities, etisalat by e& can unlock creative possibilities, simplify business processes, and become a digital services incubator, positioning us for long-term growth and success.”
Khalid Murshe
Chief Technology and Information Officer
Etisalat by e&
For more than four decades, Etisalat by e& (link resides outside of ibm.com) has connected people and now evolved to become the digital telco of the future. Their mission is to grow, transform and excel as the region’s technology leader while enhancing digital customer experience and operation agility.
Legal
© Copyright IBM Corporation 2023. IBM Corporation, New Orchard Road, Armonk, NY 10504
Produced in the United States of America. August 2023.
IBM, the IBM logo, and ibm.com are trademarks or registered trademarks of International Business Machines Corporation, in the United States and/or other countries. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on ibm.com/trademark.
This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates.
All client examples cited or described are presented as illustrations of the manner in which some clients have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics will vary depending on individual client configurations and conditions. Generally expected results cannot be provided as each client's results will depend entirely on the client's systems and services ordered.
THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.