Business Challenge story
The quantitative insights provided by the previous web analytics solution were not enough to significantly increase key metrics. The company needed a solution that could provide better visibility into the online channel to improve key customer experience indicators.
The travel company turned to IBM Tealeaf CEM solutions to provide the reporting capabilities of a web analytics solution with the ability to drill-down into the qualitative insights of real customer behavior. The company is now able to quickly diagnose and fix the problems causing failed customer experiences.
With IBM Tealeaf CEM solutions in place, the company has increased their return on investment from marketing programs by 120 percent in the first eight months.