dashDB, SPSS and Watson Analytics enabled us to process, store and analyze huge volumes of data.

—Per Østergaard Jacobsen, External Lector and Project Manager, Copenhagen Business School

Business Challenge story

How do you keep 130,000 guests safely entertained, fed, watered and informed in a sustainable way? Roskilde Festival knew that the critical insights lay hidden in huge volumes of real-time data.


Copenhagen Business School works with IBM Analytics, Cloud Data Services and Smarter Cities teams to provide cloud-based data analysis and prediction to help festival managers make smarter decisions.


Enables vital insight into where people go and what they buy, driving smarter optimization in crowd safety and service provision. Extreme scalability enables deeper analysis of near-real-time data.

Solution Category

  • IBM Cloud
  • IBM Hybrid Cloud
  • IBM MobileFirst
  • AI/Watson
  • Solution Components

    • Db2 Warehouse Private
    • M&E: Agile Enterprise
    • M&E: Connected Customer
    • SPSS Modeler