When we started working with the Watson technology we were able to understand this huge corpus of text, whether it comes from social media, news reports, product reviews or call logs. All of a sudden we sort of had an x-ray across all of our customer data.

Nicholas Therkelsen-Terry, CEO, cognitiveCX

Business Challenge

Customer engagement solutions require a highly customized model and use machine learning models to understand what customers are saying to a company or organization.


cognitiveCX turned to a suite of IBM Watson AI services running on the IBM Cloud to put its vision of a “customer sentiment nervous system” into place.

Solution Component

  • AI/Watson
  • IBM Cloud
  • Other