IBM Cognos TM1 is a powerful tool that is helping The Hershey Company in Brazil transform its business

Wilmar Moreira Junior, Head of Planning, Hershey’s Brazil

Business Challenge story

Facing stiff competition from local chocolate manufacturers, Hershey’s Brazil wanted to boost sales effectiveness by gaining faster and deeper insight into customers.


Working with IBM Business Partner CTI Global, Hershey’s Brazil introduced an enterprise planning solution that delivers detailed insight into each customer, supporting more targeted, successful selling.


Increased profit margins with optimized sales performance; Drove faster, more informed decision-making, boosting sales effectiveness; Sharpened competitiveness, helping the company gain valuable market share

Solution Category

  • IBM Hybrid Cloud
  • Solution Components

    • Cognos Analytics
    • Planning Analytics