Business Challenge story
To capture new market share and sharpen competitive edge, companies in all industries need to understand who their customers are and how they think. At the onset of the engagement, Audiense recognized that it needed to enhance its social marketing platform with a cognitive solution that would help businesses understand customer affinities in real time.
Audiense integrated its social marketing platform with IBM Watson technology. The new solution enables businesses to analyze unstructured data from social media to immediately gain insight toward customer segments and their affinities. Using this information, marketing teams can optimize the messaging they use and improve the products they launch for specific customer segments.
By integrating its social marketing platform with IBM Watson technology, Audiense has enabled businesses to gain clear insight toward customer affinities in real time. Using this information, businesses can enhance their marketing activities and make the necessary decisions to capture new market share and sharpen competitive edge.