Business challenge

To extend its DataLift 360 ad placement offering to app developers and publishers worldwide, AppLift needed cloud hosting infrastructure designed for high-performance global delivery.

Transformation

Provisioning hybrid cloud infrastructure that includes IBM Cloud Bare Metal and virtual resources, AppLift established a highly scalable environment for delivering its service to customers in virtually any location.

Results

Supports low-latency deli

with powerful IBM Cloud technology and global data center presence

Easily scales for demand

with the capacity to accommodate more than 1 million queries per second

Keeps costs low

with cloud resources available as needed

Business challenge story

A data-driven ad placement concept

When it comes to winning customers and building a solid user base, today’s mobile app developers face fierce competition. To help businesses market their apps more easily and effectively, AppLift created a data-driven solution for targeted ad placement. “We offer a performance-based form of advertising,” says Tim Koschella, AppLift Chief Executive Officer and Cofounder. “We know a lot about what users do, and we use that data to place the right ads in front of the right users.”

To extend its DataLift 360 offering to app developers and publishers worldwide, AppLift needed cloud hosting infrastructure designed for high-performance global delivery. “Users that we serve ads to can be based anywhere in the world,” says Koschella. “To keep latency low and serve ads without delay, we need physical proximity wherever users are.”

We’re able to provide our services at a lower cost than other cloud-based competitors. That’s an important part of the IBM Cloud solution for us.

—Tim Koschella,Chief Executive Officer and Cofounder,AppLift

Transformation story

Powerful hybrid infrastructure for global delivery

An IBM Cloud hosting solution offered the powerful technology and global data center presence AppLift’s DataLift 360 platform required. Provisioning hybrid cloud infrastructure that includes IBM Cloud Bare Metal and virtual resources hosted in Hong Kong and Washington DC, the business established a highly scalable environment for delivering its service to customers in virtually any location worldwide.

“Our IBM Cloud Infrastructure is provisioned to store and process more than two billion user profiles,” says Koschella. “Essentially, that means we have the capacity to store and process data for every smartphone user in the world and leverage that data to inform ad placement decisions.”
 

Results story

Cloud resources on demand to keep costs low

With IBM Cloud technology hosting the DataLift 360 solution, AppLift has the power and performance its cornerstone offering demands and still maintains critical infrastructure flexibility. “We can turn servers on and off quickly,” says Koschella. “If we know we’ll have traffic peaks in advance or that we’re expanding our business, we can scale up. We can also flexibly scale back down.”

The company is positioned to scale for a massive amount of traffic—more than 1 million queries per second—while keeping overall costs low by paying for infrastructure as needed. “We can adjust our capacity on a monthly basis or in shorter iterations,” says Koschella. “We’re able to provide our services at a lower cost than other cloud-based competitors. That’s an important part of the IBM Cloud solution for us.”

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About AppLift

A mobile ad technology company based in Berlin, Germany, AppLift helps advertisers manage each phase of the app marketing lifecycle, from launch to growth to ongoing customer retention. The company’s DataLift 360 solution provides a unified, data-driven platform designed to identity and target optimal user groups for ad campaigns across all key digital channels.
 

Solution components

  • IBM Cloud Bare Metal Servers
  • IBM Cloud Platform
  • IBM Cloud Virtual Servers

Take the next step

To learn more about IBM Cloud solutions please contact your IBM representative or IBM Business Partner, or visit the following website: ibm.com/cloud-computing

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