You need to take ownership of your data, and use it to get a richer picture of who your viewers are, what they want, and how you can keep their attention in an increasingly crowded entertainment marketplace.

—Vitaly Tsivin, SVP Business Intelligence, AMC Networks,

Business Challenge story

Cable TV networks may currently be enjoying a “golden age”, but the industry is evolving fast. AMC Networks’ future success depends on truly understanding customer behavior in a multi-channel world.

Transformation

AMC Networks is using IBM analytical tools to uncover new insights into audience preferences and viewing patterns, helping to make smarter scheduling and data-driven marketing decisions.

Benefits

Analyzing big data in seconds unlocks never-before-seen capabilities, helping to win new viewers and advertisers.

Solution Category

  • Other
  • Solution Components

    • Cognos Business Intelligence
    • InfoSphere DataStage
    • InfoSphere Master Data Management Server
    • M&E: Connected Customer
    • PureData System for Analytics (powered by Netezza technology)
    • SPSS Modeler
    • SPSS Modeler