Business Challenge story
Cable TV networks may currently be enjoying a “golden age”, but the industry is evolving fast. AMC Networks’ future success depends on truly understanding customer behavior in a multi-channel world.
AMC Networks is using IBM analytical tools to uncover new insights into audience preferences and viewing patterns, helping to make smarter scheduling and data-driven marketing decisions.
Analyzing big data in seconds unlocks never-before-seen capabilities, helping to win new viewers and advertisers.
- InfoSphere DataStage
- InfoSphere Master Data Management Server
- SPSS Modeler