IBM Cognos TM1 is a powerful tool that is helping The Hershey Company in Brazil transform its business.

Wilmar Moreira Junior, Head of Planning, Hershey’s Brazil

Business Challenge story

Facing stiff competition from local chocolate manufacturers, Hershey’s Brazil wanted to boost sales effectiveness by gaining faster, deeper insight into customers.


With a new enterprise planning platform from IBM, the company can drill down into sales and customer data to determine the best selling strategy for each customer.


Optimizes sales performance, increasing profit margins. Drives fast, more informed decision-making to sharpen competitiveness and help the company win valuable market share.

Solution Category

  • Cloud
  • Solution Components

    • Cognos TM1
    • Consumer Products: Digital Operations
    • Planning Analytics