Business Challenge story
Cable TV networks may currently be enjoying a “golden age”, but the industry is evolving fast. AMC Networks’ future success depends on truly understanding customer behavior in a multi-channel world.
AMC Networks is using IBM analytical tools to uncover new insights into audience preferences and viewing patterns, helping to make smarter scheduling and data-driven marketing decisions.
Analyzing big data in seconds unlocks never-before-seen capabilities, helping to win new viewers and advertisers.
- Cognos Business Intelligence
- Data Integration & Replication
- M&E: Connected customer
- Private Cloud Withdrawn
- PureData System for Analytics (powered by Netezza technology)
- SPSS Modeler
- Watson Studio & Modeler