I honestly feel that IBM is a partner. They are as invested in our success as we are.

—technical architect,A North American airline,

Business Challenge Story

A North American airline wanted to extend its thoughtful customer service, especially during flight cancellations or delays, by sending customers personalized, rules-generated email or text messages.


A rules-based travel notification system uses IBM Operational Decision Manager, IBM Integration Bus, IBM® WebSphere® MQ, IBM WebSphere DataPower® and IBM Tivoli® Directory Integrator.

Solution Category

  • Middleware
  • IBM Cloud
  • IBM Hybrid Cloud
  • Hybrid Cloud Integration
  • Solution Components

    • Integration Bus
    • Operational Decision Manager (ODM)
    • WebSphere DataPower Integration XI52
    • WebSphere MQ