With IBM Global Business Services’ assistance and the new Oracle EBS system, we are achieving a true digital transformation, opening up new channels of communications with our customers and finding better, more cutting-edge ways of working.

Allen Wuescher, Vice President and CIO, Toshiba International Corporation

Business Challenge

To appeal to its customers' changing expectations, Toshiba International Corporation knew that it needed to align customer experience with the evolving digital marketplace. The key was to empower its engineers with more efficient, leading-edge ways of working, which in turn led to the transformation of the company’s existing enterprise resource planning (ERP) systems.


Toshiba International Corporation engaged IBM Services to assist in the implementation of Oracle E-Business Suite (EBS). The solution enables the company to manage the complex operations at its manufacturing plant in Houston, starting from customer relationship management through human resources right to sales and marketing campaigns.


Toshiba International Corporation is enjoying new opportunities for change and innovation now that it is leveraging Oracle EBS, with expert help from IBM Services. Engineers and operatives no longer have to disrupt their workflow to answer calls about products and services, but can interact with customers digitally and on-the-go, boosting productivity and customer satisfaction.

Solution Category

  • Services
  • Solution Components

    • GBS AD&I - EA - Oracle
    • GBS AD&I - EA - Oracle - Customer Experience
    • GBS AD&I - EA - Oracle - E-Business Suite
    • IBM Global Business Services
    • Oracle EBS Customer Relationship Management
    • Oracle EBS Human Capital Management
    • Oracle EBS Marketing
    • Oracle EBS Sales