Business challenge

After years of brand acquisitions, 1-800-FLOWERS.COM Inc. worked with a diverse array of order management systems. To integrate fulfillment processes, the retailer sought a powerful cloud-based solution.


IBM lead a substantial migration project for the retailer, moving 10 major brands to an IBM Commerce on IBM Cloud platform environment.


Seamless service delivery

expected across all company brands and offerings

Efficiency boost and cost

anticipated with an integrated order management system that will streamline fulfillment processes

Greater scalability

offered to support faster, easier expansion as the business continues to grow

Business challenge story

Using a diverse set of order management systems

After years of expanding its business and acquiring other leading online retail brands, 1-800-FLOWERS.COM was working with a diverse array of order management systems. “When you grow through acquisition, you often adopt homegrown tools from the acquired brands,” says Leslie Leifer, vice president of e-commerce and product development at 1-800-FLOWERS.COM. “Part of the natural growth cycle is eventually building something that can be more easily leveraged for the future.”

To consolidate order fulfillment processes on one integrated platform, 1-800-FLOWERS.COM sought a cloud-based solution. “We’re always looking for new technologies to enhance our business,” says Leifer. “Cloud is the cutting-edge tool we need to create opportunities and grow in the future.”

The IBM Cloud solution will establish one high-performance platform that supports the needs of all our brands.

Leslie Leifer, Vice President of E-Commerce and Product Development, 1-800-FLOWERS.COM Inc.

Transformation story

Moving to an IBM Commerce on Cloud platform

Evaluating several leading cloud providers, 1-800-FLOWERS.COM chose the IBM Cloud solution. “It’s important for us to work with a company that can be our partner and isn’t just a vendor,” says Leifer. “IBM has been that for us historically, and we look for it to be that in the future.”

IBM lead 1-800-FLOWERS.COM’s substantial migration project, moving the retailer’s 10 major brands to an IBM Commerce on IBM Cloud platform  environment. “It’s an immense effort,” says Leifer. “But the IBM Cloud solution will establish one high-performance platform that supports the needs of all our brands.”

Results story

Streamlining service and boosting efficiency

With the IBM Cloud Platform and Commerce on Cloud solution, 1-800-FLOWERS.COM delivered a seamless service experience across brands, boosting efficiency and driving down costs. “Our service teams do a lot of heavy lifting so that each customer has a great experience, regardless of how many systems are involved,” says Leifer. “Soon they’ll be able to provide that experience more quickly and easily.”

Plus, by moving to an integrated cloud-based order management system, 1-800-FLOWERS.COM will be well-positioned to scale operations as business demands. “IBM Cloud is going to make it much easier for us to expand as necessary,” says Leifer.

1-800-FLOWERS.COM Inc.

Founded in 1976 and headquartered in Long Island, New York, in the US, 1-800-FLOWERS.COM Inc. is one of the world’s most popular online gift retailers. The company’s offerings include flowers, plants, gift baskets, gourmet foods, confections, candles, balloons and stuffed animals.

Take the next step

To learn more about IBM Cloud solutions please contact your IBM representative or IBM Business Partner, or visit the IBM Cloud website.

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