En vedette

Rich, prebuilt analytics

Pre-built, predictive analytic models designed to support key marketing objectives allow marketers to gain instant insights into customer trends and predicted behaviors.

Recommended target audiences

Automatically identifies high priority, high-impact target audiences based on key behavioral drivers.

Custom audience builder based on cognitive insights

The highly visual, interactive user interface allows marketers to experience insights in a contextual way and create simple or even advanced segments utilizing complex and robust queries.

One-click export to marketing automation tool

The one-click export functionality allows for the selected audience lists to be published in IBM Watson Campaign Automation, or pushed to IBM Universal Behavior Exchange for execution through other campaign solutions.

Automated data and model refresh

Dynamic segment profiling enables you to create meaningful segments for targeting every time, while also automatically refreshing audience memberships.

Renseignements techniques

Exigences logicielles

Google Chrome 51 et versions supérieures avec JavaScript activé.

    Exigences matérielles

    Il n'y a aucune exigence matérielle en ce qui concerne ce produit.