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Turn the social data flood into solid marketing decisions

Improve customer satisfaction, identify trends and make smarter marketing decisions with IBM Social Media Analytics.

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Harness the power of IBM social analytics

Embrace social media as a way to better understand customers and drive successful business results.

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Make Better Decisions with Social Media Analytics

IBM Social media analytics provides insights into trends, patterns, attitudes.

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White papers

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Making customer insights actionable

Learn how the right combination of technology can help you understand emerging consumer trends.

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Gaining business value from social media

Find out how to take your organization’s social media strategy beyond passive listening.

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Integrating social media and advanced analytics

Understand how IBM solutions can empower you to find actionable customer insights in social media conversations.

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