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5 Ways you should be using social data that you probably haven't considered

Learn how brands are validating product ideas, improving customer experience, keeping tabs on competitors, and more

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Hear the full conversation with Watson Analytics for Social Media

See how IBM Watson Analytics for Social Media can help you hear the full conversation around any topic

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Welcome to Watson Analytics for Social Media

It doesn’t take long to better understand customers and drive successful business results

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Videos

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Hear the full conversation with Watson Analytics for Social Media

See how IBM Watson Analytics for Social Media can help you hear the full conversation around any topic

Watch the video

Welcome to Watson Analytics for Social Media

It doesn’t take long to better understand customers and drive successful business results

Watch the video

Get Started with Watson Analytics for Social Media

Learn everything you need to get start using Watson Analytics for Social Media

Watch the video

Customer case studies

See how others use this product for better business outcomes.

Liquid Newsroom Case Study

IBM Analytics solutions empower Liquid Newsroom to capture and analyze social media data in hours instead of days

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Hydra Consulting Case Study

Hydra Consulting harnesses social media analytics to reveal the secrets of truly engaging advertising

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Tactical Institute Case Study

Tactical Institute uses analytics to protect people and communities pre-emptively against threats

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Michigan State University Residential and Hospitality Services Case Study

MSU RHS uses analytics to understand how students and guests experience facilities and fine tune operations

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Other resources

Learn more about how this product can help your business.

Smart social media insights, now

Uncover hidden insights across millions of social media data sources with Watson Analytics for Social Media

Read the solution brief

5 Ways you should be using social data that you probably haven't considered

Learn how brands are validating product ideas, improving customer experience, keeping tabs on competitors, and more

Read the white paper