Feature spotlights

Conversation clusters

Uncover insights from automatically paired words highlighting relationships you never knew existed. From a new product use case to an unexpected new market opportunity, spark ideas from places you never thought to look.

Guided topic creation and configuration

Exclude irrelevant content from your data set and customize your configuration to produce more accurate results.

Context-based sentiment analysis

Tune the sentiment analysis based on context to create more meaningful and insightful data visualizations. Go beyond automated sentiment analysis so a comment like “I love my phone but hate my bill” is identified as both positive and negative and not neutral.

Advanced text analysis

Harness the sophistication of advanced text analytics and the power of IBM cognitive computing to learn how an audience is interacting. Extract key details like author behavior, interests, and family structure.

Influencer analysis

Find the most relevant influencers and learn about their habits, so you can choose to leverage them or learn how to most effectively compete with them.

Pair with your own data

Add your own information to get the full view of your product or business. Bring your insights back into Watson Analytics, which comes with Watson Analytics for Social Media, for even more smart data discovery and visualization capabilities.

Smart social media insights, now

Read the solution brief

Customer case study

  • Liquid Newsroom uses Watson Analytics for Social Media for deeper marketing insights

Technical details

Software requirements

There are no software requirements for IBM Watson Analytics for Social Media

    Hardware requirements

    There are no hardware requirements for IBM Watson Analytics for Social Media

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