Drive better decisions with social media analytics

IBM Watson Analytics for Social Media guides you through the traffic of social networks and automatically creates data visualizations for exceptionally insightful discoveries, all on the cloud. Identify a topic and quickly get relevant content that shows you interesting relationships and patterns. You can easily take the pulse of your audience, gain greater visibility into a topic or market and compare results with other data sources for new insights derived from different views of information.

Product Research and Development

Understand what customers are saying about your products – likes, dislikes, and wish lists – so you’re designing products and experiences that directly match your customers’ needs.

Marketing Strategy

Learn what attributes of your brand resonate the most, so that you can make smarter marketing decisions, without having to resort to time-consuming surveys and costly focus groups.

Competitive Intelligence

Track consumer reaction to your competitor's products and messaging to inform your own market positioning, learn better decision making, and drive revenue.

Key features

  • Conversation clusters
  • Guided topic creation and configuration
  • Context-based sentiment analysis
  • Advanced text analysis
  • Influencer analysis
  • Pair with your own data
Learn more

Security and privacy in the cloud

When using IBM Cloud offerings, your company can scale and adapt quickly to changing business needs without compromising security, privacy or risk levels. Learn more about IBM Cloud security

This offering meets the following industry and global compliance standards, depending on the edition you choose.

  • EU-US Privacy Shield and Swiss-US Privacy Shield Framework
  • HIPAA for Healthcare USA
  • ISO 27001

To learn about the compliance and certifications for a specific offering edition, consult the Cloud Services data security and privacy data sheets.

Product images

Conversation clusters
Conversation clusters
Guided topic creation and configuration
Guided topic creation and configuration
Context-based sentiment analysis
Context-based sentiment analysis
Influencer analysis
Influencer analysis
“Instead of spending a week or more on an initial market survey, we can cut through the chatter and get to the truly relevant data in just a few hours. That’s a time-savings of up to 95 percent for our analysts, and it means that we can start delivering insight to our clients in days, not weeks.”

Steffen Konrath

CEO

Liquid Newsroom

“We were able to actually help one customer improve their forecast by 18% with a four-week lead-time based on uptake in consumer sentiment.”

Dan Eng

Director of IT

Jabil Circuit

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