IBM Watson Analytics for Social Media
Drive better decisions with social media analytics
IBM Watson Analytics for Social Media guides you through the traffic of social networks and automatically creates data visualizations for exceptionally insightful discoveries, all on the cloud. Identify a topic and quickly get relevant content that shows you interesting relationships and patterns. You can easily take the pulse of your audience, gain greater visibility into a topic or market and compare results with other data sources for new insights derived from different views of information.
Product Research and Development
Understand what customers are saying about your products – likes, dislikes, and wish lists – so you’re designing products and experiences that directly match your customers’ needs.
Marketing Strategy
Learn what attributes of your brand resonate the most, so that you can make smarter marketing decisions, without having to resort to time-consuming surveys and costly focus groups.
Competitive Intelligence
Track consumer reaction to your competitor's products and messaging to inform your own market positioning, learn better decision making, and drive revenue.
Key features
- Conversation clusters
- Guided topic creation and configuration
- Context-based sentiment analysis
- Advanced text analysis
- Influencer analysis
- Pair with your own data
Security and privacy in the cloud
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