Drive better decisions with social media analytics

IBM Watson Analytics for Social Media guides you through the traffic of social networks and automatically creates data visualizations for exceptionally insightful discoveries, all on the cloud. Identify a topic and quickly get relevant content that shows you interesting relationships and patterns. You can easily take the pulse of your audience, gain greater visibility into a topic or market and compare results with other data sources for new insights derived from different views of information.

Product Research and Development

Understand what customers are saying about your products – likes, dislikes, and wish lists – so you’re designing products and experiences that directly match your customers’ needs.

Marketing Strategy

Learn what attributes of your brand resonate the most, so that you can make smarter marketing decisions, without having to resort to time-consuming surveys and costly focus groups.

Competitive Intelligence

Track consumer reaction to your competitor's products and messaging to inform your own market positioning, learn better decision making, and drive revenue.

Key features

  • Conversation clusters
  • Guided topic creation and configuration
  • Context-based sentiment analysis
  • Advanced text analysis
  • Influencer analysis
  • Pair with your own data

Security and privacy in the cloud

  • IBM enables companies to scale and adapt quickly to changing business needs without compromising security, privacy or risk levels when using IBM cloud offerings.

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Product images

Conversation clusters
Conversation clusters
Guided topic creation and configuration
Guided topic creation and configuration
Context-based sentiment analysis
Context-based sentiment analysis
Influencer analysis
Influencer analysis