Frequently asked questions

Get answers to the most commonly asked questions about this product.

  1. Senior leadership commitment through their actions and communication that the event is important and the output will be used. 2. Clear articulation around ‘intent’ demonstrating how the Jam supports a strategic imperative. 3. A plan for communicating the results and next steps quickly post-Jam.

Jams are typically sponsored at the highest level of an organization; they are ideal for examining ways to innovate, drive change — or identify a new set of values or vision through transparent conversation. A Jam is not an ongoing ideation platform; it's a strategic event lasting just a few days.

Registration levels have ranged from 40-70% of identified, target audience. High participation depends on having a disciplined comms/marketing program and clear senior executive support for implementation of outcomes from the event.

The Jam combines a disciplined "behind the scenes” facilitation approach with IBM Research’s text analysis tools scanning comments for common threads to identify ideas and emerging themes. This approach encourages participants to build on each other’s comments and keep the discussion focused.

Jams are not anonymous. The lack of anonymity ensures that feedback remains constructive, even if critical. Jams are also about connecting people, and not just ideas. People who can connect on ideas afterwards. This approach builds trust.

IBM runs and hosts the Jam in the same environment as the US Open, Wimbledon, Roland Garros and the Masters. This triple-redundant infrastructure is built for massive hits within a very short period of time.