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What it can do for your business

MediaMath, creator of the TerminalOne Marketing Operating System™, recently joined IBM’s Universal Behavior Exchange (UBX), enabling marketers to connect their ad tech and marketing technology to drive more consistent consumer experiences and increase return on investment. Via IBM UBX, MediaMath can bi-directionally share data with IBM solutions such as IBM Marketing Cloud, IBM Engage Mobile, IBM Digital Analytics,and more. This sharing allows communication between technologies, giving marketers the power to activate insights and execute optimized campaigns across both paid and owned channels.

Extend your customer dialogue

Leverage first-party data and behavioral data from IBM Marketing Cloud for retargeting across additional channels such as display, social, mobile, and video.

Achieve higher ROI

Utilize insights and execute optimized campaigns across both paid and owned channels.

Optimize customer experience

Orchestrate brand experiences that are seamless, relevant, and personalized to drive contextual conversations with customers and close the loop across all media strategies.

Security and privacy in the cloud

  • IBM enables companies to scale and adapt quickly to changing business needs without compromising security, privacy or risk levels when using IBM cloud offerings.

    Learn more about IBM Cloud security