Engage with data so everyone finds answers they can trust.

Understand what is happening with your business like never before. Make use of expertly-authored reports, guide your analysis with system generated starting points, ask questions of your data, predict outcomes, visualize results and share them through dashboards or stories. Expand your personal and organizational expertise with the guidance of smarter analytics from IBM. 

Business intelligence for every user

For Information Consumers

You love that your information arrives on your desktop fully interactive. Customize it to meet your needs and save and subscribe to your personal view. Dive deeper and you’re on your way to becoming a Data Explorer.

For Data Explorers

You want independence to work with corporate and other data. Answer questions, identify patterns and drivers. Explore discoveries the system generates without human bias. Capture your findings to easily share or prototype models and reports to hand over to Power Users.

For Power Users

Access and prepare all types of data and reports for your organization. Manage your content and users with a custom look and feel. With scheduled distribution, it’s easy to share at scale with Information Consumers.

Featured solution – IBM Cognos Analytics

Become more analytics-driven with an integrated solution for all your managed and self-service needs. Empower people to work with data and find their own answers within a governed framework.

IBM Cognos Analytics

Related products

IBM Watson Analytics

Gain a deeper understanding of your data with easy-to-use analytics.  Interact conversationally to explore and visualize business insights.

SPSS Modeler

A predictive analytics platform that brings predictive intelligence to decisions made by individuals, groups, systems and the enterprise.

See what customers have to say about IBM Cognos Analytics

Empower your business users to create reports and make better-informed decisions with:

  • An interface designed for intuitive, user-friendly use
  • Robust natural language search mechanisms
  • Visual data exploration
  • Managed self-service
  • Enterprise reporting


Hear what customers are saying about IBM Watson Analytics

One-click data discovery and predictive analysis. All you need is a web browser to quickly understand what your data is telling you and:

  • upload and refine data
  • use your own words to discover
  • find what drives your business
  • display your findings


Ranking Enterprise BI Platforms

A recent BARC Score Business Intelligence report analyzes the strengths and deficiencies of the leading vendors that offer beneficial value to customers wanting to implement a ‘modern’ enterprise BI platform. Overall, IBM Analytics solutions rank highly in the BARC analysis.

How IBM delivers smarter business intelligence

How does a company apply all available data in order to increase revenue, increase efficiency, and improve decisionmaking? See what Frost & Sullivan have to say.

Get your money back – up to 617% ROI

A new TVO (Total Value of Ownership) report details the cost savings you can achieve with IBM Cognos Analytics both on-premises and on cloud.

5 tips to grow your own "citizen" data scientists

2.5 quintillion new bytes of data are created around the world each day. That’s a lot of data to manage. Learn how you can grow your own "citizen data scientists" capable of analyzing and using this data to spur innovation.

Customer success stories

Take flight with analytic agility and control

WestJet Airlines Ltd., a Canadian airline, uses new dashboard, mapping, and visualization features in IBM Cognos Analytics to ensure customers enjoy their flight.

Using analytics to gain a competitive edge

Mueller uses analytics to help line-of-business leaders analyze new data sets for unexpected trends and patterns. This gives unprecedented insight and helps answer questions they didn’t even know to ask.

Powering smarter decisions with fast, flexible analytics

A large, distributed electric utility brought together data from different people, programs, systems and states, and used a single analytics solution to generate organization-wide insights quickly and reliably.

Sales and pricing insight illuminates customer buying behavior

Benco Dental’s marketing analysis team turned to IBM Watson Analytics to find out whether the industry’s received wisdom around pricing strategies was really paying off.

Predicting health outcomes to deliver better patient care

Pinnacle Health used an IBM analytics solution to predict readmission rates for patients with chronic obstructive pulmonary disease. By anticipating future health outcomes, Pinnacle can design better, and lower-cost, treatment plans.