What Personality Insights can do for your business

IBM® Watson™ Personality Insights enables applications to derive insights from social media, enterprise data or other digital communications. It uses linguistic analytics to infer individuals' intrinsic personality characteristics – including the “Big Five” personality traits, along with needs and values. It analyzes a variety of digital communications such as email, text messages, tweets and forum posts.

Personality Insights can infer consumption preferences based on the results of its analysis. For JavaScript Object Notation (JSON) content that is timestamped, it can also report temporal behavior.

Watson Personality Insights

Get detailed personality portraits

Use linguistic analytics to infer individuals' personality characteristics from digital communications such as email, blogs, tweets and forum posts.

Understand consumption preferences

Gain the ability to look at a user’s inclination to pursue different products, services and activities – including shopping, music, movies and more.

Tailor the customer experience

Understand individual customers to perform better segmentation, personalized product recommendations and highly-targeted messages.

Four good reasons to use Personality Insights

  • Get to know your customers
  • Gain insight into how customers engage with the world
  • Acquire in-depth knowledge of your customers’ needs
  • Discover the values that motivate customers

Security and privacy in the cloud

  • IBM enables companies to scale and adapt quickly to changing business needs without compromising security, privacy or risk levels when using IBM cloud offerings.

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