How to achieve high-impact personalization at scale with managed marketing services
3 min read - To help companies better deliver on their marketing vision and scale their marketing business processes, managed marketing services (MMS) offshore has become a fast growing trend. According to an Everest Group® study, offshore MMS centers increased over 50% from 2019…
Customer-driven digital marketing: Generate incremental revenues through real-time AI-driven analytics and campaign steering
3 min read - According to a 2021 study, 46% of marketing decisions are not yet influenced by analytics. Many marketing departments still need days or even weeks to compile reliable data. That is too long to make ad hoc, agile, and valid decisions…
Customer-driven digital marketing: Focus on measurable dimensions of customer-centricity in a cookie-free world
3 min read - The Google announcement to eliminate third-party cookies in 2023 is a wake-up call for marketers. But this is not the only initiative that affects ROI and revenue generation through performance marketing campaigns. Mobile device identifiers, privacy protection regulations and walled…
Customer-driven digital marketing: Save on costs through operational efficiency in marketing
2 min read - Even when most parts of a business (such as production or accounting) are already digitalized, marketing often remains more art than science. While the merits of creativity in marketing remain undoubted, efficiency plays a vital role in the complex orchestration…
Customer-driven digital marketing: Marketing has become one of the key drivers for enterprise growth
3 min read - According to a 2019 McKinsey report, 83% of CEOs say marketing has become one of the key drivers for enterprise growth. But how does it work in reality? On an operational level, people still believe marketing is the first budget…
Experience personalization, the new enterprise mandate
2 min read - Consumers continue to demand personalized experiences that deliver on their needs and preferences. Driven by key industry changes, this mandate is more important than ever. Cookies are crumbling The rise of the “platform economy” is exponentially increasing the life time value…
How to drive brand awareness and marketing with natural language processing
3 min read - To grow brand awareness, a successful marketing campaign must be data-driven, using market research into customer sentiment, the buyer’s journey, social segments, social prospecting, competitive analysis and content strategy. For sophisticated results, this research needs to dig into unstructured data…
Banks can meet the challenges of personalization with security-rich hybrid cloud
3 min read - Industries like banking, government and healthcare face more challenges when it comes to delivering world-class customer experiences. For instance, banks must protect our data, while using data-driven marketing to provide tailored experiences that raise customer satisfaction.
Top 10 influencers in hybrid multicloud storage you should follow in 2019
3 min read - If you had a chance to read my post, you know that digital transformation and disruption is a complex strategy for many companies. The data center is undergoing a massive structural shift as organizations attempt to scale with the flexibility…