February 15, 2016

How design thinking is improving our business and products

When people think of IBM, the words “technology,” “analytics,” “software, or “business” may come to mind. Maybe even a mainframe or a blue suit pops up. IBM is known for certain things, such as researching and selling enterprise-level technology. But what about design? Since former–CEO Thomas J Watson Jr. declared, “Good design is good business” […]

Continue reading

February 12, 2016

Using targeted marketing to improve the shopping experience

Over the past decade and a half, successful web retailers have been able to tailor their marketing toward the individual consumer, providing a level of personalization all shoppers—both offline and on—have come to expect as standard across the industry. Shoppers have come to expect the tailored marketing that algorithms can deliver to them when shopping […]

Continue reading

February 11, 2016

5 ways to turn data into insights and revenue in 2016

In 2016, more than 30% of all companies are expected to pursue data management, advanced analytics and cognitive computing to stay competitive and drive revenue. But except for a handful of leaders (like LinkedIn, Netflix, Nordstrom, Target and Verizon), most companies are still struggling to close the gap between data collection, insights and action. Experts predict […]

Continue reading

February 9, 2016

Go Moment is enhancing your hotel experience

Consider this scenario: You have just checked into your hotel, after a long flight and are ready to put your feet up and relax. You arrive to your room and realize that you need extra towels for your family. You know calling the front desk will mean waiting on hold for a few minutes, and you don’t feel […]

Continue reading

February 5, 2016

Decoding the debates – a cognitive approach

In the US, we’re deep into Presidential Election season. On each side, we have candidates who are strong on some issues, weak on others, and all have a position and perspective to share. While the policy wonks pay attention year-round and are deep into the nuance of every issue, it’s hard for the average voter […]

Continue reading

February 3, 2016

Why business leaders are choosing a cognitive business approach

IBM Watson has been making big moves in the past year to ensure they are at the forefront of the API economy. A prime example of this is IBM’s purchase of AlchemyAPI, a deep learning AI technology. With this acquisition IBM has been able to accelerate its development of next generation cognitive computing applications, as well […]

Continue reading

February 1, 2016

3 ways to increase your speed to market

IBM Watson Ecosystem partners have access to the support and capabilities offered by the IBM network. From building your business from the ground up or enhancing your existing solutions with the power of cognitive computing, Watson Ecosystem partners can grow their business with a network that will lead them to success. So the question on […]

Continue reading

January 28, 2016

3 ways Ampsy is improving the entertainment marketing industry

#MyWeirdGymStory was once trending on Twitter. Why? Because Jimmy Kimmel tweeted about it. Jimmy Kimmel is notorious for incorporating social media into his talk show. Whether it’s through hilarious hashtags or his mean tweet segments, he knows how to engage his fans via social channels. In fact, Jimmy Kimmel’s fans posted 1.35 billion times about […]

Continue reading

January 28, 2016

AOL #BUILTBYGIRLS kicks off The Hashtag Series with Watson

Sometimes, we have the opportunity to put the grown up work away. Laptops go into sleep mode, email is out of arms’ reach and phones stop ringing. Last week, we had good reason to put the normal Watson hum on pause and open our Astor Place doors to AOL #BUILTBYGIRLS. The #BUILTBYGIRLS group is basically […]

Continue reading