VP of Innovation, Rocket Fuel Inc.

AI-to-AI communication improves advertising performance and media-buying efficiencies

July 11, 2017 | AI for the Enterprise, Discovery and Exploration, Trends and Profiles

Watson helps ad agency Rocket Fuel interpret millions of articles to identify sentiment, and negative and positive keywords, transforming millions of data points into predictive marketing intelligence, and improving brand safety and ad performance. ...read more