News and Updates

Australian startup Oovvuu defies shrinking advertising revenue challenges with Watson

Share this post:

Key Points:
– Oovvuu, an Australian startup, has combined Watson’s AI with its own platform connecting viewers to the most relevant video and news content, generating valuable new advertising revenues for media and news organizations.
– By using Watson, Oovvuu can now match up to 1000 videos to relevant news articles in less than a second — a 2400% increase over manual methods.
– Global and local news moves fast and by using machine learning, AI and the cloud, companies can match videos with breaking news, embedding relevant videos directly into articles in real time.

Watch the video

 

In the fight against shrinking ad dollars in an era of fake news, ever smaller editorial and news staff and increasingly dominant social media platforms, Oovvuu has come up with an answer… and it’s cognitive. Watson is enabling Oovvuu’s platform to connect viewers to the most relevant video and news content, generating valuable new advertising revenues for media and news organizations

ARN reports that the Australian start-up founded in 2014 has combined Watson’s AI with its own proprietary Compass platform to bring together global video content with leading news content to help advertisers and media companies better understand what audiences want when searching or reading about any given topic.

Oovvuu’s Compass platform can now match up to 1000 videos to relevant news articles in less than a second, using Watson Discovery News and Natural Language Understanding application programming interfaces (APIs). On a great day, employees using traditional manual methods can match up only 40 videos to relevant news content. That’s a 2400% increase that allows employees to spend much less time searching and analyzing content, and more time making powerful decisions and taking innovative action on behalf of clients.

Whispering in the ear of billions

Ahead of Oovvuu's big announcement tomorrow, hear about how we are using Watson AI to transform news video consumption for billions of people worldwide. IBM IBM Watson IBM Watson Analytics IBM Cloud Video

Posted by Oovvuu on Monday, July 24, 2017

 

The article quotes founder Ricky Sutton as saying, “Global and local news moves fast and by using machine learning, AI and the cloud, we can match videos with breaking news, embedding relevant videos directly into articles in real time.”

IBM Australia and New Zealand CMO and chief of start-ups Amanda Johnston-Pell adds that Oovvuu’s technology powered by IBM Watson, offers a unique solution to source and manage video content that provides value for customers, media and news organizations around the globe.

The Watson Discovery Service makes it possible to rapidly build cognitive, cloud-based exploration applications that unlock actionable insights hidden in unstructured data — including your own proprietary data, as well as public and third-party data. Learn more.

 

Explore how Watson Discovery Service can help supercharge your business.

 

 

Add Comment
No Comments

Leave a Reply

Your email address will not be published.Required fields are marked *

More Watson APIs Stories
August 18, 2017

Bolton College used IBM Watson to build a virtual assistant that enhances teaching, learning and information access

Bolton College in the United Kingdom used Watson Conversation service to build "Ada," a virtual assistant that enhances teaching, learning and student access to information. The chatbot can already respond to over 2,000 questions across multiple domains. With this implementation of a chatbot, Bolton College is shaping how students learn, along with saving money for the institution.

Continue reading

August 14, 2017

How Watson AI is helping companies stay ahead of hackers and cybersecurity attacks

Cybercrime is projected to cause $6 trillion in damages by 2021. There is no way to manually read and analyze the huge volumes of unstructured data that security analysts need to process. Watson's AI allows systems to continuously learn by constantly analyzing billions of data points to detect patterns and even predict attacks before they occur, helping clients analyze threats up to 50% faster.

Continue reading

August 10, 2017

Building better chatbots: Two questions to ask before you get started

Chatbots are the new apps, offering scalable, instantaneous, 24x7 interaction that is difficult to achieve with human agents. Learn how an IBMer built a chatbot that could answer question about herself — an interactive, conversational resumé of sorts. Through trial and error, she found two important considerations to take into account when building a chatbot.

Continue reading