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Australian startup Oovvuu defies shrinking advertising revenue challenges with Watson

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Key Points:
– Oovvuu, an Australian startup, has combined Watson’s AI with its own platform connecting viewers to the most relevant video and news content, generating valuable new advertising revenues for media and news organizations.
– By using Watson, Oovvuu can now match up to 1000 videos to relevant news articles in less than a second — a 2400% increase over manual methods.
– Global and local news moves fast and by using machine learning, AI and the cloud, companies can match videos with breaking news, embedding relevant videos directly into articles in real time.

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In the fight against shrinking ad dollars in an era of fake news, ever smaller editorial and news staff and increasingly dominant social media platforms, Oovvuu has come up with an answer… and it’s cognitive. Watson is enabling Oovvuu’s platform to connect viewers to the most relevant video and news content, generating valuable new advertising revenues for media and news organizations

ARN reports that the Australian start-up founded in 2014 has combined Watson’s AI with its own proprietary Compass platform to bring together global video content with leading news content to help advertisers and media companies better understand what audiences want when searching or reading about any given topic.

Oovvuu’s Compass platform can now match up to 1000 videos to relevant news articles in less than a second, using Watson Discovery News and Natural Language Understanding application programming interfaces (APIs). On a great day, employees using traditional manual methods can match up only 40 videos to relevant news content. That’s a 2400% increase that allows employees to spend much less time searching and analyzing content, and more time making powerful decisions and taking innovative action on behalf of clients.

Whispering in the ear of billions

Ahead of Oovvuu's big announcement tomorrow, hear about how we are using Watson AI to transform news video consumption for billions of people worldwide. IBM IBM Watson IBM Watson Analytics IBM Cloud Video

Posted by Oovvuu on Monday, July 24, 2017

 

The article quotes founder Ricky Sutton as saying, “Global and local news moves fast and by using machine learning, AI and the cloud, we can match videos with breaking news, embedding relevant videos directly into articles in real time.”

IBM Australia and New Zealand CMO and chief of start-ups Amanda Johnston-Pell adds that Oovvuu’s technology powered by IBM Watson, offers a unique solution to source and manage video content that provides value for customers, media and news organizations around the globe.

The Watson Discovery Service makes it possible to rapidly build cognitive, cloud-based exploration applications that unlock actionable insights hidden in unstructured data — including your own proprietary data, as well as public and third-party data. Learn more.

 

Explore how Watson can help supercharge your business.

 

 

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