The path to the Cognitive Era: Inspiring examples from IBM Business Partners

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Key points:

  • The IBM Watson Build was announced at this year’s PartnerWorld Leadership Conference (PWLC) in February
  • The deadline for business plan submissions is only 45 days away
  • Read more about two industry-disrupting solutions created by IBM Business Partners within tourism and healthcare

Submit your business plan summary


To move quickly from idea to action to solution can be an inspiring process. So when we announced the IBM Watson Build at the 2017 PartnerWorld Leadership Conference (PWLC) in February, it was gratifying to see the excitement coming from you, our IBM Business Partners.

With the Watson Build for Business Partners now fully underway, your ideas are laying the groundwork and paving the way for new and innovative solutions in the Cognitive Era. And as the deadline for business plan submissions is only 45 days away, the excitement keeps building.

To inspire you, I want to share two industry-disrupting solutions created by IBM Business Partners that are certain to inspire you as you set your creative course to conceptualize, design and ultimately build your game-changing solution.

Tourism data goes cognitive

Our first example comes from the Canary Islands in Spain. As a popular tourist destination welcoming more than a million visitors per year, the Island of Lanzarote recognized that most of its visitors used a hodgepodge of travel information resources, from outdated guidebooks to word of mouth, to plan their trips.

Read more on the Business Partner Voices blog.

Interested in the Watson Build Challenge?


Director, IBM PartnerWorld

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