AI for the Enterprise

iTrend uses Watson APIs to help clients understand business trends

Share this post:

For four-year old startup iTrend, data analysis isn’t just one aspect of the company, it’s the cornerstone of their business. The team at iTrend wanted to help their clients get more from their unstructured data, which led them to work with IBM. Using IBM Watson™ APIs, iTrend distills massive volumes of unstructured client data and turns it into information they can use in real time.

Using a combination of Watson APIs, iTrend built a platform that delivers intelligent observations based on a client’s business and its products. This solution helps their clients better understand customers, expand into new markets and discover new revenue streams.

iTrend combined several Watson APIs, including AlchemyData News (now part of Watson Discovery), AlchemyLanguage (now Watson Natural Language Understanding), Relationship Extraction, Speech to Text and Visual Recognition, along with its own technology to distill data into a prioritized and actionable list. The solution provides their clients with a list of issues that they can address to achieve a particular outcome, such as increasing sales.

Although some of iTrend’s clients use the tool to improve their bottom lines or reduce costs, others use the insights to better identify and understand both new and existing markets. “If you’re a marketer, iTrend will give you a list of very interesting engagement opportunities that exist for you, literally within the same day,” says Michael Alatortsev, iTrend’s founder. He estimates that 80 percent of the information iTrend delivers to customers is actionable, which is much higher than the industry average.

The ability to explore huge volumes of unstructured data as it’s being created sets iTrend apart from the competition, says Alatortsev. With Watson, iTrend can analyze 20 – 50 times more data than its competition by incorporating both live streaming video and indirect social media mentions into its algorithms.

To find out more about how Watson helps iTrend make sense of unstructured data, and how Watson APIs can help your firm, read the case study.

 

Find out more about how Watson helps iTrend make sense of unstructured data.


Senior Writer, IBM Watson

More AI for the Enterprise stories
October 22, 2018

What did your business learn last night? 3 ways Watson AI enables employees to work at the speed of data, and do more interesting work

The world is not the same place in the morning when you get to work as it was yesterday when you left, but if you have a reliable AI solution, you can turn confusion into insight. Data is growing at a rate faster than ever, and it’s difficult for our human brains to keep up […]

Continue reading

October 15, 2018

IBM AI OpenScale: Operate and automate AI with trust

AI OpenScale allows businesses to operate and automate AI at scale – irrespective of how the AI was built and where it runs. Bridging the gap between the teams that operate AI and those that manage business applications, AI OpenScale provides businesses with confidence in AI decisions.

Continue reading

October 11, 2018

Watson services now available on-premises

IBM now extends our leadership in data stewardship and privacy by announcing Watson Assistant and Watson Speech to Text services as available on IBM Cloud Private. This announcement extends Watson’s commitment to extending our capabilities across the public and private clouds.

Continue reading