How cognitive services work and why they are valuable

By | 1 minute read | July 12, 2016

Exposing the magic of cognitive services

Scientist and futurist Arthur C. Clarke once said, “Any sufficiently advanced technology is indistinguishable from magic.”

While things like empowering sales teams by predicting prospect behavior or traveling health alerts might seem like magic, there is no rabbit in a hat or trick up your sleeve required. These are real case studies made possible with cognitive services.

Magic Tricks Revealed

Let’s remove the smoke and mirrors and talk about how cognitive services work. Developers have the ability to enable cognitive computing features through language, vision, speech and data APIs. These APIs make it possible for applications to understand the world’s conversations, data, and learn much like humans do.spiderbook-ipad

The APIs start by sifting, cleaning and storing the world’s unstructured data. This includes, but is not limited to, public web and social data, text and images, languages and business intelligence. Smart app developers can then access and transform the optimized data via cognitive services. That’s where the “magic” happens. These apps give smart businesses the ability to gain valuable insights to digitally disrupt their industries and drive business decisions – like predicting prospect behavior.

For example, Spiderbook redefines CRM and creates a 10 times more accurate customer relationship predictor using natural language processing from AlchemyAPI. Spiderbook automatically reads all of the information a salesperson needs to identify ideal prospects, providing business intelligence that significantly increases the odds of a mutually advantageous, “two-way match” between vendors and customers. This empowers sales teams to close more deals.

Your Magic Wand

Is that Houdini? No, but close! Watson Developer Cloud has starter kits designed to jumpstart building cognitive applications. Starter kits provide code examples that combine multiple services for common use cases. For example, businesses and developers can easily make the magic of news intelligence, conversational agents and audio analysis a reality. Poof!

Similar to Clarke’s quote, cognitive services may be indistinguishable from magic. But they are indeed a reality. The sooner businesses can capitalize on these features, the sooner they will be able to solve challenges that will set them apart as groundbreaking industry leaders as we move into the cognitive era.

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