Leaders will bubble up through social learning

Social business is all about democratization—about empowering a workforce of social employees to act as nimble, self-sufficient brand ambassadors in the digital bazaar. But if that’s true, then what role does leadership have in an era where the command-and-control model of business is quickly being supplanted? As coauthor Mark Burgess (@MNBurgess) and I explain in […]

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Rise of the social employee

What is a social employee? When Blue Focus Marketing® cofounder Mark Burgess and I first set out to write our book, The Social Employee (McGraw-Hill, 2013), we had a good working theory of what we meant by the term. However, it wasn’t until organizations like IBM opened their doors to us that we began to […]

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