Patient Engagement

Help Us Crack the Code on Patient Engagement

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Judy Murphy, RN, FACMI, FHIMSS, FAAN, is Chief Nursing Officer at IBM Global Healthcare

Patient engagement is the lynchpin to any successful value-based care initiative. We know that iron-clad data, breakthrough analytics, and superior management are essential to unlocking higher quality at a lower cost, but the reality is that none of this is possible without patient buy-in.

Yet, very few healthcare providers have established well-defined patient engagement strategies. That was the key finding of our 2016 study, “Patient Engagement: A foundational strategy based on qualitative interviews with 34 healthcare decision makers.”  Specifically, we discovered that many healthcare organizations in 2016 found themselves operating in a “no man’s land” — caught between the fee-for-service model under which they were receiving most of their current revenue, and the value-based model that will account for a growing portion of future revenue. Thus, most were operating in a “sick care” episodic and transactional mindset, whereby the main drivers of patient engagement were brand loyalty, positive patient experience, and regulatory compliance, as opposed to a health and wellness, continuum of care mindset, where the focus is on value.

This finding represents a challenge because involving patients in their own healthcare decision-making is a critical element in shifting to a value-based model of care. It is the only way to truly deliver a system designed to address the needs of a healthcare population. But pinning down the effectiveness of patient feedback, and uncovering which analytics are the most indicative of value-based success, has long been a moving target for healthcare providers across the country.

That’s why we’ve teamed with the Scottsdale Institute to gather information that can help healthcare providers create an engagement strategy. We’re inviting any U.S. hospital, clinic, or health system to participate in the Patient/Consumer Engagement Adoption Model Assessment©, a brief, easy-to-take assessment that inventories the patient and consumer engagement services, processes, and technologies that health systems currently offer.

The aim of the assessment is to give providers an overview of the current scope of the patient and consumer engagement market, and the overall impact that these efforts are having. Within 30 days of taking the survey, participants will receive a score comparing their offerings to their peers, and full results from the study will be released later this summer. (Scottsdale Institute membership is not required to take the assessment, your organization’s specific findings remain confidential, and there is no cost to participate, receive a score, or get the final report.)

Take the Assessment

Please join us in helping to identify the critical variables that will establish a deeper understanding of best practices for patient engagement in our industry and help to provide a roadmap for health systems’ future engagement plans.

To take the Scottsdale Institute assessment, visit

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