Customer Experience Analytics: Data in Action
In previous posts, we’ve taken a closer look at the event data Watson Customer Experience Analytics uses to create mindsets and journeys, and how it can link customer interactions across channels by using the IBM Universal Behavior Exchange Identity Service. What can you do with this data? Once you understand the journeys of your customers, […]
Foster customer engagement using mindset analysis
How does a customer become an enthusiastic brand advocate? Typically, there is a progression from a customer’s first encounter with a brand to their joining the ranks of loyal customers. But some customers, for whatever reason, never get beyond that first encounter. As a marketer, you want every customer to become passionate about your brand. […]
How can Artificial Intelligence improve your conversion rate?
The role of a digital analyst is ever expanding with new tools to master, new attribution models to analyse and more data sources to consider. Add into the mix the endless report requests and reams of email to sift through and there’s very little time left to do the real work of finding those golden […]
Using Watson Content Hub as a central repository and tag generator
Want to learn how to integrate Watson into your applications? Well, it’s as easy as clicking on this link and getting started. From image recognition to financial services API’s there is an entire catalog of Watson API’s right at your finger tips. I personally have been playing with the Watson Content Hub API’s and they […]
Stay on Top of the Content Management Challenge with an AI Powered CMS
It’s no secret that the way in which we shop has changed dramatically over the last decade. Today’s consumers are savvy online shoppers who know exactly what they want. Instead of hitting the high street, consumers are going online and using multiple touch points across many different channels to compare products, leave reviews and make […]
Slideshare: Compelling Experiences with Intelligent Content
Happy with your CMS? Think about your last big campaign. Everything’s rosy at the beginning, right? The mood is optimistic — we are going to create the greatest content in the history of content creation, information will flow smoothly, the global team will have access to all the assets they need, and we’ll deliver the […]
Podcast: Choosing Content Management Software
You have lots of choices when it comes to content management software. Learn more about choosing content management software in this podcast by David Strachan, Offering Manager at IBM. David talks about selecting a CMS and what sets Watson Content Hub apart. The whole point of a CMS system is to help you create, as […]
Forrester on Digital Experience: Set Your Developers Free
Learn how to free up your developers, so they can do their development work Marketers, business owners, and developers often need to work together to deliver the best possible results. But there can be too much togetherness. According to a recent Forrester study, only 47% of technology developers report that their relationship with marketing is […]
Forrester: Keep Your Digital Strategy in Sync
Marketers and developers need to work together to produce better digital customer experiences. Delivering relevant, effective content and experiences to customers — at the perfect time and place — is the new imperative for businesses today. And that means making sure your digital strategies are in sync. When content is out of sync, it can […]
5 ways to understand what customers are doing on your website and drive conversions
Customers today have more places and ways to shop than ever before. Not only are they comfortable with researching products and making purchase decisions online, but they also expect retailers to provide a seamless brand experience across all channels. On average, it only takes customers a few seconds to determine whether they want to stay […]