Digital Experience

Customer Journey Mapping: How can it transform your business?

Making sense of your data and mapping the customer journey, has fast become a crucial component in understanding what kind of experience customers have when visiting your website. When you can visualise how visitors interact with your brand and determine why they stay or leave, you can build highly targeted and personalised experiences. Campaigns customised […]

Marketing

Knowing a little about a lot, is more than enough!

In today’s digital era, companies have an almost overwhelming amount of customer data at their disposal, across an array of digital touchpoints. However, as consumers become more guarded about sharing their personal information, the reality is that much of this data is unstructured ‘dark data’, which is typically never used. Organisations are addressing this, by […]

Digital Experience

Machine Learning for Dummies

Unless you’ve been hiding under a rock recently, it would be difficult not to notice that the pace of innovation and change has accelerated rapidly over the last few years. Take a quick look around your home, office, street, smartphone, car or just about anywhere and it’s clear to see that big data is everywhere. […]

Customer Journey Mapping: How can it transform your business?

Making sense of your data and mapping the customer journey, has fast become a crucial component in understanding what kind of experience customers have when visiting your website. When you can visualise how visitors interact with your brand and determine why they stay or leave, you can build highly targeted and personalised experiences. Campaigns customised […]

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Knowing a little about a lot, is more than enough!

In today’s digital era, companies have an almost overwhelming amount of customer data at their disposal, across an array of digital touchpoints. However, as consumers become more guarded about sharing their personal information, the reality is that much of this data is unstructured ‘dark data’, which is typically never used. Organisations are addressing this, by […]

Continue reading

Machine Learning for Dummies

Unless you’ve been hiding under a rock recently, it would be difficult not to notice that the pace of innovation and change has accelerated rapidly over the last few years. Take a quick look around your home, office, street, smartphone, car or just about anywhere and it’s clear to see that big data is everywhere. […]

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4 Challenges Developers will Face in 2018 and How AI Can Help

You don’t have to look very far to realise that machine learning, cloud computing and digital transformation are high up on the agendas of most modern businesses today. As this shift to cognitive computing accelerates, transitioning to more modern tools and increasing agility has become a top priority for most front-end developers. The right cognitive […]

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5 Challenges Facing e-Commerce Retailers this Black Friday & How to Overcome Them

Black Friday 2017 – Avoid Lost Revenue with Customer Analytics Increased sales in the UK, France and Germany over the last three years has shown that the post-Thanksgiving spending mania of Black Friday is now as much a European phenomenon as well as an American one. This annual surge in online traffic and spending presents […]

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Taming the Content Marketing Beast with Headless CMS

Is your content wild? Content is a beast. A hairy, constantly-expanding wild thing that – if you don’t tag, track and constantly monitor – will scamper off into the digital jungle never to be seen again. As marketers, we’re constantly trying to tame it. To find better ways to store, organize and manage our own […]

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The Digital Experience Changes Everything

Walk Through The Issues Think about your last marketing brainstorming session. Did specific channels, like mobile, dominate the conversation? Was the discussion centered on specific content types, like video or infographics? Many brands focus on channels and content because they’re tangible. However, by focusing on the details, you are likely missing both the bigger picture […]

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Watson Content Hub Makes Building Websites Less Complicated

New Release: Watson Content Hub Standard Edition IBM Watson Commerce is pleased to announce the new IBM Watson Content Hub Standard Edition! With this new edition, customers can easily create and manage a web experience natively in Watson Content Hub. All of this can be done using intuitive site editing tools, while still having access […]

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Watson Content Hub plugin for WordPress!

Watson Content Hub plugin for WordPress: true cognitive digital content/asset management, featuring embedded Watson technology WordPress estimates that it powers 27% of the Internet – with 409 million people viewing more than 15.5 billion published pages each month (yes, billions with a “B”!). Organizations of all sizes employ WordPress and its ecosystem of technology/solution plugins […]

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What is a journey? And why do you want to analyze it?

What are journey analytics? Not all journeys are the same. Some are delightful excursions across continents that you eagerly share with your friends and family, while other journeys are brutal slogs that make you question, or even abandon, your destination. Even the best, most memorable journeys can have unfortunate delays and detours. These might make […]

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