Web Analytics

The Customer Analytics Evolution: A Path to Cognitive

Twenty years ago I was listening to Salt-N-Pepa and watching Seinfeld. Today I’m all about bluegrass and Game of Thrones. Just as my musical and TV preferences have evolved since those days, customer analytics has made a lot of progress as well. Since 2006, I have watched the evolution from a front row seat. I […]

The New IBM Digital Marketing Optimization Blog

In 2010, IBM purchased one of the leading digital marketing and analytics platforms in the world – Coremetrics – as a part of a strategy to change how companies are doing business in today’s connected economy that we call Smarter Commerce. Coremetrics – now known as the IBM Digital Marketing Optimization solution – has been a […]

The Coming New Standard for Digital Data Collection via Tags

Edit: Thursday, July 11th, 2013 – IBM is pleased to announce that the W3C’s Customer Experience Digital Data Community Group, founded and chaired by IBM, is releasing a draft recommendation today with the purpose of creating a standard around the digital data required by web analytics and marketing technology vendors. This blog post from April of this year, […]

The Death of Last-Click Has Been Greatly Exaggerated

I am an avid hiker. On a crisp fall weekend, I like nothing more than stuffing my backpack with some essentials and venturing out for a few days into the Smoky Mountains with Abby, my trusty German Shepherd companion. As a result, I’ve become a regular, repeat customer at a few local outdoor goods stores, […]

2012 IBM Black Friday Cyber Monday Benchmark Results

The results are in! The IBM Digital Analytics Benchmark, which is the industry’s only cloud-based Web analytics platform that tracks more than a million e-commerce transactions a day, tracked online holiday retail sales throughout Thanksgiving and Black Friday. Below, find an infographic which highlights the latest trends as of 12 a.m. PST.  To join the […]

Strength in Numbers: IBM Named a Leader by Independent Research Firm

Forrester Research, Inc. has just published its long-anticipated report, The Forrester Wave™: Web Analytics Q4 2011 and we at IBM couldn’t be happier with the results. IBM was not only named a leader, but we received the highest scores of any vendor for both current offering and strategy—including the highest score (and the highest score […]

The Godfather of Analytics

As some/many/most/all of you are aware, we’ve been pretty busy this month (with the IBM news). Apologies for the delay in providing this latest installment of the Marketing Speakeasy. It is our distinct pleasure to welcome this week’s guest, an accomplished author, an international consultant on marketing optimization and web metrics, the brains behind the […]

Lost Phones, Lost Opportunities

This week I’m attending the MAAWG conference in beautiful and historic Barcelona. Outside of the phenomenal food, architecture and lively nightlife there’s a great assortment of really bright individuals all dedicated to the abolishment of spam. No event is without its bumps and this conference is no exception—on Sunday I learned that my friend and […]

Client Summit: What You Know About Abs Can Boost Your Business

“Nobody has the answers.” This is how Sean Nolan of Rodale started his talk this morning to Coremetrics Client Summit attendees. Sounds typical from a media company amid an industry trying to figure out its online business model as print goes out of fashion. He follows up by saying, “We may not have enough hours […]

Web Analytics Highlights and Semphonic ThinkTank at MIS 2010, May 16-19

Watch this short video to learn about the unique highlights that web analysts and managers can expect at MIS 2010. Don’t miss especially the Semphonic Think Tank workshops to be held on the Wednesday of the conference. Unica MIS 2010 – Highlights for Web Analytics Managers from Akin Arikan on Vimeo. Go to the Unica […]

Web analytics now coming to desktop apps with the Microsoft Silverlight Analytics Framework

Exciting times ahead. Microsoft Silverlight (and also Adobe Flash) can be used not just within the web browser where they have been making websites more dynamic, interactive, and web 2.0 for a while already. But very interestingly, these applications can also run outside the web browser on the desktop. Yet, designing a dynamic application and […]

Online-marketing optimization is a team sport!

I have to say, I am growing increasingly annoyed with the silo’d nature of the discussion that seems to still be dominating our web analytics industry. We have been so silo’d that, for example, even something as adjacent to web analytics as audience measurement and its vendors (i.e. the comScore, Hitwise, Compete of the world) […]