Watson Marketing

Innovating with AI and Blockchain for Professionals

We recently announced a definitive agreement under which HCL Technologies intends to acquire a select number of IBM marketing and commerce software products. HCL is a valued IBM partner with whom we already have a development partnership with, in support of the products in the announcement. HCL and IBM expect to close the transaction in […]

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A New Era for Marketing and Commerce

Last week, we announced a sharpened focus on AI-powered and cloud-based applications, and that HCL plans to acquire certain marketing and commerce software. You can read more about the announcement here. While the transition is not planned to take place until mid-2019, I thought it was important to share what this means for our portfolio […]

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IBM introduces new AI capability to help marketers understand campaign performance

Marketers have the burden of becoming smarter and faster – in a never-ending pursuit of creating memorable, high-impact customer experiences using only pixels on a screen and a handful of ideas, and quickly, before the customer loses interest. Most marketers lack necessary skills, budget, headcount and time to keep up with the increasing customer demand […]

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It’s post-May 25th and GDPR is officially in effect. Now what?

With the General Data Protection Regulation (GDPR) becoming law, marketers must be progressing on the GDPR journey. From email campaigns to digital websites including mobile and social channels, GDPR impacts the way marketers are able to capture and manage personal data. In essence, marketers must rethink how they observe and address the market and what […]

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Learn how AI powers smarter marketing, commerce and supply chains at a Regional User Group

***UPDATED 2018-07-23*** The Watson Customer Engagement team has launched two new online user communities: Marketing and Commerce, and Supply Chain. These Communities include a much more robust calendar of events. Please refer to one or more of the following Community event calendars to look for upcoming user group meetings and webinars coming your way (login […]

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Put an End to Customer Frustration: Let Watson Help

Are your website and other customer channels performing flawlessly – or are your customers struggling? How do you know? Not too long ago, when you wanted a new product, say a vacuum cleaner, that meant driving to a brick-and-mortar store to research. You’d test-drive the product, choose between upright or canister, bagged or unbagged. Maybe […]

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How to Save Your App from the Kill

Your mobile app is one of the most important channels you have into your customer’s world. The average U.S. consumer spends five hours per day on mobile devices,[1] and wants the convenience of interacting with your brand via phone or tablet. Brands of all types roll out new apps daily. For example: Banks create apps […]

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AI for Marketing Professionals – A Force for Experience Transformation

“The Last Jedi” has millions of fans worldwide feeling the Force again this week. But for CMOs and their teams, there’s another Force that’s radically changed life as we know it: Data. Like the Force of Star Wars fame, data has light and dark elements. It is a raw, powerful resource that binds together every […]

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3 Ways to Woo a Customer Who Bought from Your Competitor

So your product or service was passed over for a competitor’s? Good news: New research tells us the fight’s not over yet. As marketers or sellers, we often give the proverbial 110% when trying to land new customers or keep our current customers. Countless campaigns and methods lead customers down a “path of purchase” or […]

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3 Tips to Take Your Mobile Marketing to the Next Level

The world of marketing today is exciting. With the right tools, marketers can engage with customers and prospects in virtually any way that can be imagined – even virtually, with virtual reality and augmented reality. But those are topics for another post. In this piece, we’ll deep-dive into mobile marketing and mobile engagement. Mobile marketing […]

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How to Predict and React to Your Customers’ Changing Needs: Quick 3-Step Guide

As a marketer, it’s not enough to simply understand your customers – you need to predict their changing needs. According to Forrester, “firms will experience 25% to 50% increases in revenue risk as more customers operate as free agents.”[1] The troubling reality is, it’s all too easy for customers to pick up their business and […]

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You’re Talking, We’re Listening: Bringing You More Regional User Groups

2018 Regional User Groups have been announced! Read more here. We’re doing a lot more listening to better understand what you like – and don’t like – about IBM Watson Customer Engagement solutions. At the top of your list: you want us to communicate and engage with you more, starting with more local user groups. […]

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