Watson Campaign Automation

You’ve got the data. Now it’s time to implement a marketing system of record.

Marketing budgets are not a private affair. With internal stakeholders often requiring daily insights to understand where to spend their next dollar (and the impact to-date of that spend), sharing and reporting are integral parts of daily marketing budget operations. Far too often, the onus to deliver effective reports falls on a single team member. […]

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Easily add AI-managed content to marketing campaigns

New Chrome Plug-in Connects IBM Watson Content Hub and IBM Watson Campaign Automation   Watson Content Hub plug-in for Watson Campaign Automation At IBM we continue to “walk the walk” when it comes to AI.  The most recent example is the new IBM Watson Content Hub (WCH) Marketing Connector – a Google Chrome plug-in for IBM […]

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3 Ways to Woo a Customer Who Bought from Your Competitor

So your product or service was passed over for a competitor’s? Good news: New research tells us the fight’s not over yet. As marketers or sellers, we often give the proverbial 110% when trying to land new customers or keep our current customers. Countless campaigns and methods lead customers down a “path of purchase” or […]

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You’re Talking, We’re Listening: Bringing You More Regional User Groups

2018 Regional User Groups have been announced! Read more here. We’re doing a lot more listening to better understand what you like – and don’t like – about IBM Watson Customer Engagement solutions. At the top of your list: you want us to communicate and engage with you more, starting with more local user groups. […]

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