Todd Watson

IBM Digital Benchmark’s 2014 Valentine: Love Is In The App Air

My friends on Facebook were joking earlier that Friday was “Hallmark Day.” Being Valentine’s Day, or the “Feast of Saint Valentine.” I did a quick pitstop on Wikipedia and discovered that St. Valentine’s Day well precedes the Hallmark Cards company. It began as a liturgical celebration of early Christian saints (including “Valentinus”), and an account […]

The 2013 Holiday Online Shopping Roundup

Okay, can we call the holiday season for 2013 officially over? If so, we can start to do some final tallies from the IBM Digital Analytics Benchmark to see where our digital shopping habits ended up for the 2013 holiday shopping season. And that’s precisely what my friends with that team were doing right up […]

Cyber Monday Low Down

IBM has finished off the Cyber Monday summary from the IBM Digital Analytics Benchmark, and the mobile juggernaut continued through the back-to-work blues. In fact, yesterday’s Cyber Monday was the biggest online shopping day in U.S. history with a 20.6 percent increase in online sales. Cyber Monday was also the capstone for the highest five-day […]

Let The Mobile Holiday Shopping Stampede Begin

There’s no holiday for the shopping analytics weary. The IBM Digital Analytics Holiday Benchmark has kicked into high gear for “Cyber Week,” and there are already some important trends emerging. The data I’m reporting on is good through midnight PST Monday (November 25th) evening. First, let’s look at online sales overall. They’re already up nearly […]

Holiday Shopalooza

  Big leadership changes just announced at Wal-Mart. Shareholders have elected company veteran Doug McMillon to succeed Mike Duke as president and CEO, effective February 1 of next year. McMillon currently overseas Wal-Mart’s outside U.S. operations, which includes over 800,000 employees in 26 countries and 6,000+ stores. Wal-Mart is, of course, ramping up for cyber […]

Holiday Retail Forecast: Go Long On Gift Cards

In a previous post about the gargantuan single day e-retail extravaganza that occurred on “Singles Day” in China, which started me wondering what are some of the soothsayers seeing in terms of this year’s holiday e-retail sales in the U.S. Brand Keys, an NYC-based brand loyalty and customer engagement research consultancy, recently forecasted a ~ […]

Let The Chinese E-Commerce Engines Roar

Monday was Veteran’s Day here in the U.S., an annual holiday where we honor those who serve (or have served) in our armed services. I’m thankful for many in family who served, including several of my uncles and my grandfathers, all of who are now no longer with us, but whose memory lives on. Halfway […]

Big Data Fuels Big Commerce

I have a New York Times weekend and digital subscription, and it’s often the first thing I check in the morning, and the last thing I check before going to bed. But when I awakened early this particular morning, I discovered a DNS resolution error. As it turned out, the Times’ domain name resolution had […]

Shop And Go And Shop

The summer sales are on, so it was high time IBM checked back to see what happened with consumer spending and retail sales in the second quarter. Apparently, as temperatures rose, so did consumer spending. Sales were up 15% over 2Q 2012, and mobile continued to dominate, with the mobile percentage of sales reaching 19.4%. […]

New IBM Software Helps Increase Digital Consumer Engagement

Yesterday I posted on the changing consumer behaviors around mobile devices (the differences in content consumption between desktop and mobile devices). Today, IBM announced new Digital Experience software that helps organizations build customized digital experiences. IBM digital experience software combines with IBM customer experience capabilities to help marketing professionals analyze customer activity on a specific […]

Which Screen To Use When

ShareThis just announced some intriguing new research on the continuing and seismic shift from PC to mobile content consumption. According to their website, ShareThis monitored some 4.9 million “signals” on the desktop web and mapped those against 1.2 million signals on the mobile web. They then examined the nuances in sharing behavior between various devices […]

Next Week In Monaco

The last time I saw Monaco, I was heading from Milan to Nice in a car-full of IBM colleagues with whom I was on a two-week long business trip throughout Europe. I remember the shimmering lights along the coast below, but alas, I didn’t have the good fortune to check out the city-state myself. And […]