Marketing

IBM Marketing Cloud and Mobile Push

It’s been a big year for IBM Commerce and Silverpop; as we launched our new flagship product the IBM Marketing Cloud to the general public with great success and fanfare. The IBM Marketing Cloud changes the way marketers engage with their customers and is built to automate and personalize engagements across email, mobile, web, and social […]

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IBM Marketing Cloud and SugarCRM Are Teaming Up for Extraordinary Customer Experiences

We all know the importance of customer experience. Watermark Consulting published a great study on this showing that customer experience leaders outperform the S&P 500 by 35 points, and customer experience laggards post a return 45 points lower than the S&P 500. Yet, many organizations struggle with providing a consistent and optimized experience for their customers because […]

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The Convergence of Paid, Earned and Owned Media Channels

When it comes to discussions on the evolution of marketing technology, the web is awash in perspectives on the convergence of paid, earned and owned media channels. Some of these viewpoints are well thought out; others are more ruminating in nature. But all of them are trying to answer a simple question: “Are we rapidly […]

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Change the Way You Engage

We marketers and eCommerce leaders agree that delivering exceptional customer experience across channels is a requirement to beat the competition day in and day out. Yet many practitioners feel they don’t yet have the technology and processes they need to easily deliver rewarding customer interactions, as this study reveals. As the CMO of IBM Commerce, […]

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Customer Experience Management: ROI that Speaks for Itself

The mobile world we live in has transferred the power of authority from the hands of the elite few to the empowered many. Being able to make mobile transactions anytime and anywhere gives customers the speed and convenience to shop by their own rules. This is great for business; however, this also means that keeping […]

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Marketing as you know it is going agile

The following is a guest post by James Norwood, SVP Strategy and CMO at EPiServer.   Traditional marketing has been turned on its head by increasingly disruptive technology and the connected customer. It’s not enough to plan campaigns and follow best practices anymore; as a marketer you have to be agile. Why is that? Because […]

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Identifying moments that matter: the key to growing customer lifetime value

The following is a guest post by Anurag Wadehra, Chief Marketing Officer at LivePerson. Consumers are becoming increasingly vocal about where brands are failing them, and today, social networks and messaging apps are amplifying their complaints for potentially “viral” impact. What consumers are demanding is simple in premise and they can no longer be ignored: […]

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Bring a meaningful, human connection back to customer experience

The following is a guest post by Anurag Wadehra, Chief Marketing Officer at LivePerson. There’s no disputing that, today, brands want to connect to customers in ways that are meaningful and memorable. Bryan Kramer’s latest “Human to Human” (H2H) video from Social Media Today propels the concept that there’s no B2B, no B2C, or even […]

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The Evolution Of Mobile Marketing

By February, those who decided to pursue a New Year’s resolution are taking stock of whether or not they’ve stuck with it. Sadly, according to the Journal of Clinical Psychology, 54 percent of Americans give up on their New Year’s resolutions within six months. But for those marketers out there, there is one resolution I […]

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Smarter Commerce and Analytics to Revolutionise the 4 Ps – Part 1: Price

Do you remember the” Marketing Mix?” What about “the 4 Ps?” The Marketing Mix (or 4 Ps) is a traditional approach to understanding four key factors when taking a product or service to market. The 4 Ps are one of the most well know approaches to marketing, often forming the cornerstone of many marketing decisions. […]

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The Secret to Better CMO/CIO Collaboration Lies In The Cloud

A flood of innovative new solutions have launched to help CMOs better connect with customers CMOs are feeling quite popular these days, and with good reason. By now you can recite this Gartner prediction in your sleep: marketing will spend more on IT than the IT department by 2017. Naturally, nearly every tech vendor on […]

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Will this 2012 Holiday Be Remembered as the Year of the Couch?

How many sales from a mobile device does it take to screw in a light bulb? OK, so maybe that doesn’t make sense. How about this? How many online sales from a mobile device does it take for chief marketing officers to plug mobile commerce into their overall online commerce strategy? The answer lies somewhere […]

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