Marketing

Evolving a 105 Year Old Brand with Cognitive Marketing

What do coffee grinders, cheese slicers and clocks have in common? They are some of the earliest products offered by IBM and, as Jon Iwata, SVP, Marketing & Communications at IBM reveals, they are tools that provide certainty in business. In the final episode of Above the Clutter with Pete Krainik, Jon shares what has […]

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The Future of Personalized Marketing

This post is part of The Future Project 2025 series. Follow along as IBM thought leaders and futurists envision the impact of big data and analytics on commerce. Customer analytics have revolutionized the way companies do business and the way they interact with their audiences. More data is available than ever and it is more […]

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What Can Marketers Achieve with Real-Time Web Data at Their Fingertips?

Customer Experience based on Lifecycle and Customer Journey Marketing with real-time data is a huge opportunity for marketers to make their digital content work better and return better results. But it’s easy to get overloaded by all the possibilities. So I’m going to combine together two standard marketing models: Customer Lifecycle and Customer Journey, and […]

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Three Shifts that Have Fundamentally Changed the Marketing Landscape

Old marketing channels have faded, new channels have arisen, and all channels are becoming more personal and addressable. Meanwhile, customers have gained immense power and they are leveraging it to the fullest. Three key shifts are fundamentally impacting the marketing discipline: 1. Marketing channels are evolving at an unprecedented pace. Let’s face facts: mass media […]

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4 Marketing and eCommerce Trends to Pay Attention To

We all made resolutions going into 2016 – create better content, connect with customers more, so on and so forth. We also had ideas of what direction the marketing and ecommerce industries were headed. Starting the second quarter of the year, how are we coming along? As a curious millennial, I set out to find […]

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The Influencer Impact on Instagram

I think we can all admit to spending endless amounts of time scrolling away during the workday – err, I mean on the weekends – following celebrities, friends, family, etc., on various social outlets. Social media, specifically Instagram, offers a highly refined search engine for whatever topic you may be interested in at that moment.  […]

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Leveraging the Seven Channels of Real-Time Personalization

Personalization is a highly effective strategy to engage, acquire and retain customers and prospects with whom you engage. Marketers utilize behavioral data to tailor offers and content to visitors relevant to their known interests and browsing history. Examples of effective vehicles for personalization are personalized emails and personalized product recommendations. Even though those are the […]

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HM Health Solutions Uses Advanced Analytics to Improve Healthcare Management

We all know how critical it is to manage our health. That management can really vary in intensity depending on our personal situations. Maybe you’re entering flu season and want to find the nearest vaccination clinic. Or maybe you’re seeking information on your child’s or elderly parent’s health. Whatever the case, it seems each passing […]

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The Future of Engagement: How Smart Marketers Will Win in the Years to Come

In the past five years, our focus as marketers has been on using technology to understand who is doing what – for example, this mobile ID is using our app in this way, or this IP address is not responding to this offer.  More recently I have seen a shift from who is doing what […]

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IBM Universal Behavior Exchange (UBX) Solves Customer Engagement’s Biggest Challenge

Today’s marketer understands that the customer journey occurs across multiple channels and devices, including mobile, desktop and tablet. They know that customers like to research and review products across devices, platforms, and sites and make informed decisions based on previous customer experiences, price, timeliness, and feasibility to purchase. Because of this, marketers struggle to understand […]

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For Marketers, Easy Customer Data Integration Just Got Real

Our mission is to help you to engineer serendipity–those delightful circumstances in which everything just seems to come together for your customer leading to powerful “You read my mind” moments. But, that’s impossible when things don’t come together for you as a marketer. Acquiring and using all the customer data that we marketers need has […]

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Meet the Marketing Dream Team

Great marketing starts with having a great team. You need the right people in place in order to create the kind of personalized, intuitive buying experiences customers have come to expect. All the members of the Marketing Dream Team combine their unique skill sets to create, produce, analyze, and optimize the various elements of a […]

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