Marketing

How Mammoth Resorts Brings Personalized Offers to Vacationers

In a letter to his sister Sarah, Sierra Club founder John Muir once wrote, “The mountains are calling and I must go.” The Scottish emigrant, naturalist and preservationist wrote about his adventures in nature, especially in California’s Sierra Nevada mountains. Today, visitors to the Sierras and Mammoth Resorts, the leading four-season mountain resort operator in […]

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How to Talk to People, Not Segments: The Evolution of Real-Time Personalization

If I had $1 for every time I heard a marketer say “there has never been a more exciting or challenging time to be a marketer” I would be a rich man. This week marks my one year anniversary of working for IBM within the customer engagement team, and I have lost count of the […]

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Data Sharing isn’t a Game of Telephone

When you were a kid, did you ever play the telephone game? It’s the one where several children get together and the first one whispers something to the next one, then that kid attempts to whisper the same thing in the next one’s ear, and so on, until the message travels all the way to […]

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Are you ready for 2025?

This post is part of The Future Project 2025 series. Follow along as IBM thought leaders and futurists envision the impact of big data and analytics on commerce. When we think about where we will be in 10 years, it’s hard to say. Some of the things we will be using haven’t even been invented […]

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Podcast: Marketing Across Generations

As a millennial marketer, I sat down with a fellow Millennial, a Gen Xer and a Baby Boomer to talk marketing, ecommerce habits and the future of B2B business. What differences and similarities are uncovered? Listen to the podcast and find out!   Your browser does not support the audio element. Curious about the data […]

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Aligning IT and Marketing for Better CX

With IBM Tealeaf and Dynatrace Marketing relies on IT more than we probably appreciate, whether it’s CRM systems, custom web applications or data warehouses. The problem is, IT and marketing rarely track the same metrics, analyze the same datasets or even speak the same language. Marketing lives in a world centered on customer reach, experience, […]

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Turning Cognitive Marketing from Idea to Reality

I had the privilege of attending IBM Amplify 2016 as a member of the IBM Futurist community. Each time I attend an IBM conference I make it a point to focus my energy on what’s possible. This requires me to let go of today’s limitations and to think a little less about my day-to-day activities, […]

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Evolving a 105 Year Old Brand with Cognitive Marketing

What do coffee grinders, cheese slicers and clocks have in common? They are some of the earliest products offered by IBM and, as Jon Iwata, SVP, Marketing & Communications at IBM reveals, they are tools that provide certainty in business. In the final episode of Above the Clutter with Pete Krainik, Jon shares what has […]

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Connecting With Customers Through “Microdata”

This post is part of The Future Project 2025 series. Follow along as IBM thought leaders and futurists envision the impact of big data and analytics on commerce. Big data and analytics allow greater visibility into and understanding of where buyers are entering the marketing funnel. With this knowledge, we can offer more personalized and […]

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Mile by Mile – Executing on Ambition with Agility

Most people would call a 500-mile bike ride ambitious. So what do you call a cross-country, 3500-mile bike ride? It’s not crazy; it’s charitable. In a recent episode of Above the Clutter with Pete Krainik, Jennifer Dominiquini, CMO of BBVA Compass Bank, shares how BBVA is sponsoring Pursuit, a team biking across the country to […]

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The Future of Personalized Marketing

This post is part of The Future Project 2025 series. Follow along as IBM thought leaders and futurists envision the impact of big data and analytics on commerce. Customer analytics have revolutionized the way companies do business and the way they interact with their audiences. More data is available than ever and it is more […]

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Marketing in the Moment – Using Event-Based Marketing to Earn Customer Loyalty

Last weekend, I went on a little trip up the coast to celebrate my mom’s birthday. I booked the hotel online and, while I wanted to get the best deal, there was still uncertainty as to whether I was making the right choice. The moment of truth is really when you arrive at the property, […]

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