Rod Martinez

The Demise of the Physical Store

We have all seen headlines: the statistics that show consumers are making more purchases than ever online, so much so that, eventually, we will no longer have physical stores. However, that headline is becoming yesterday’s news as the conversation is starting to change. Of course, there is no doubt that online shopping will continue to […]

Continue reading

What Does ’B2B and B2C Convergence‘ Really Mean?

There has been a lot of discussion around B2B and B2C convergence, but what does that really mean? Is it about the business models converging? I doubt it, because as we all know, there are some very different business needs that are required for B2B customers compared to B2C. One example would be pricing contracts. […]

Continue reading

Smart Retailers are Helping Multi-screen Customers get the Bargains They Want

It has been a successful start to the holiday shopping season.  According to the IBM Digital Analytics Benchmark, online sales this year were up over 20% compared to last year for black Friday, with 16% of the consumers buying with their smartphones.   Overall 58 percent of consumers used smartphones compared to 41 percent who used […]

Continue reading

Smarter Commerce in Action: Taking the Community Approach

How consumers shop today is much different than how they shopped even a few years ago.  Rather than relying on brands for product advice, consumers are increasingly turning to friends and social networks for guidance before making purchases. Can a community help you reach your customers?  Consider Hong Kong Department Stores, a Finnish retailer, and […]

Continue reading

Specialty Retailer Ready for Holiday Season – Are You?

This is a guest post from Rod Martinez. Fall is in the air and now is the time that retailers are starting to gear up for the holiday season, hoping for big increases in e-commerce and store orders.  Unfortunately, with the order volume increases come order delays for many retailers because they are limited by their […]

Continue reading