What do retailers want? The power to act faster.

One of my big take-aways at is the appetite for a targeted solution to solve a specific challenge. Gone are the vague requests from retailers for help or something better than what they have. Absent are the inquiries about a complete platform solution. Instead, what I heard were specific, often detailed descriptions of issues […]

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How to Build a Data-Infused Bridge Between Digital Marketing and Merchandising

Retailers too often find themselves living in a world where marketers are from Venus and digital merchandisers are from Mars. The two professionals are on the same team — sometimes in the same office — and yet they wind up seeing the world in different ways. Marketing, especially in 2016, is overwhelmingly data-driven and marketers […]

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An Improved Customer Experience the Secret Weapon to Combating Showrooming

Guest post by Bill Loller, Vice President, IBM Smarter Commerce Let’s face it retailers, showrooming is here to stay and since there’s nothing we can do to combat it, we might as well embrace it. In fact, some retailers already are. According to IBM’s first quarter Retail Online Index, department stores are leading the charge […]

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