predictive analytics

Frost & Sullivan Singles IBM out for Excellence in Order Management

I’m proud to share that IBM has won Frost & Sullivan’s Global Integrated Commerce Order Management Customer Value Leadership Award. The market research firm evaluated solution providers on their ability to deliver on the promise of a seamless omnichannel experience for shoppers and much more. As customers move from physical stores to digital channels and […]

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Data Analytics: The Foundation for a Smarter Supply Chain

There’s a lot of buzz around Big Data and data analytics in leading supply chain organizations. But what’s all the buzz about? And how can supply chain organizations apply data analytics to improve their operations and outcomes? In layman’s terms, Big Data is equivalent to “massive amounts of data” or perhaps even “all data.” It […]

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Retail Merchandising Strategy: How to Create the Best One Possible

Competition in the retail industry is fierce and fast moving. To grow sales and maintain your edge, you need to make sure you have the right products available, in the right channel, at the right time, for the right price. But finding answers to key retail merchandising and marketing questions isn’t always easy―firms need a […]

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The Customer Analytics Evolution: A Path to Cognitive

Twenty years ago I was listening to Salt-N-Pepa and watching Seinfeld. Today I’m all about bluegrass and Game of Thrones. Just as my musical and TV preferences have evolved since those days, customer analytics has made a lot of progress as well. Since 2006, I have watched the evolution from a front row seat. I […]

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4 Keys to Leveraging Data to Improve Digital Engagement

Companies that are driven by customers and transactions are challenged to incorporate data from a number of different systems to properly attribute behaviors, such as browsing, influence or direct conversion. Digital experiences have dramatically increased the number of ways customers can measurably interact with companies. While this proliferation of data is useful, it is not […]

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Social Media Enabled Cities Webinar 25th January 2012

Social media represents an exciting new opportunity for local councils to engage with their citizens. This webinar will bring together experts from local governments, digital agencies, and technology providers, to address the key challenges and possibilities created through social media. The rise of social media is undeniable, with over 800 million Facebook users worldwide and […]

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