personalization

Without AI, your personalized messaging may be alienating customers

Innovative technology is redefining what you need to do to appeal to today’s highly demanding consumers – from meeting their ever-higher expectations of convenience to developing deep emotional attachments. IBM Watson Commerce has developed a thought-provoking POV that outlines the recent, dramatic market changes and how they impact your ability to deliver a fulfilling customer […]

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The White Whale of Retail: Keeping Up with Changing Digital Commerce Tides

Ecommerce and the Importance of a Personalized Experience In Herman Melville’s 1851 classic Moby Dick, Captain Ahab is compelled to kill a white whale who took his leg on a previous voyage. He is fixated so completely on that singular goal that he pursues it to his own death. For retailers, chasing profitable omnichannel commerce […]

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The Digital Experience Changes Everything

    Think about your last marketing brainstorming session. Did specific channels, like mobile, dominate the conversation? Was the discussion centered on specific content types, like video or infographics? Many brands focus on channels and content because they’re tangible. However, by focusing on the details, you are likely missing both the bigger picture and the […]

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How to Talk to People, Not Segments: The Evolution of Real-Time Personalization

If I had $1 for every time I heard a marketer say “there has never been a more exciting or challenging time to be a marketer” I would be a rich man. This week marks my one year anniversary of working for IBM within the customer engagement team, and I have lost count of the […]

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AI, Content, and Mobile: 3 Learnings for Personalisation from Drapers Digital Festival

Mobile’s fit in the customer journey is transforming. At the recent Drapers Digital Festival, I took part in a lively panel discussion featuring experts from a variety of retailers, including Jack Wills, Zalando, and Joseph, where we discussed the pursuit of the coveted personalisation goal, and explored the potential of artificial intelligence (AI) to enhance […]

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Increase Revenue with Predictive Intelligence

The power to accurately predict has helped people gain an edge in business, in politics, and in life. It’s traditionally been hard to do, more art or magic than science—but in recent years, that is changing. The rise of big data and machine learning has led to methodologies that can be applied to many scenarios. […]

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Tag Management: The New Data Foundation for Personalization?

Personalization has long been a buzzword in marketing circles but 2016 is the year that brands will finally embrace the practice as a “must-have” initiative, according to a new survey by Forrester Research. Based on spending priorities for digital experience delivery, brands identified their two top priorities as “redesigning the user experience” at 69% and […]

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Aligning IT and Marketing for Better CX

With IBM Tealeaf and Dynatrace Marketing relies on IT more than we probably appreciate, whether it’s CRM systems, custom web applications or data warehouses. The problem is, IT and marketing rarely track the same metrics, analyze the same datasets or even speak the same language. Marketing lives in a world centered on customer reach, experience, […]

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The Digital Union of Content and Commerce

How to Deliver Seamless Digital Experiences that Delight Shoppers and Drive Revenue The Marketers Dilemma With all the interactive devices at our disposal (including computers, smart devices, tablets, in-store display, et al) combined with an increasing number of digital services (social media, content subscriptions, branded content, ecommerce), digital consumers have never had so many options. […]

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The Future of Personalized Marketing

This post is part of The Future Project 2025 series. Follow along as IBM thought leaders and futurists envision the impact of big data and analytics on commerce. Customer analytics have revolutionized the way companies do business and the way they interact with their audiences. More data is available than ever and it is more […]

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Which companies excel at real-time personalization?

We have talked a lot lately about real-time personalization, both logistically what it means to deploy an RTP solution and theoretically by showing examples of those doing it well. Add The Home Depot to that list of those companies doing it well. Dynamic personalization in retail Trish Mueller, the CMO of The Home Depot, was […]

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Leveraging the Seven Channels of Real-Time Personalization

Personalization is a highly effective strategy to engage, acquire and retain customers and prospects with whom you engage. Marketers utilize behavioral data to tailor offers and content to visitors relevant to their known interests and browsing history. Examples of effective vehicles for personalization are personalized emails and personalized product recommendations. Even though those are the […]

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